Organic Cotton Field, San Joaquin Valley, California
This photo was taken during Cynthia's first major research trip. Every year The Sustainable Cotton Project hosts a farm tour for a behind-the-scenes look at organic and conventional cotton production.
Echo Road Has a Philosophy When it Comes to Closet Ecology...
There are serious issues surrounding current apparel manufacturing processes. That's why this space is dedicated to providing full disclosure on the garments we carry, as well as some other tips that we've come up with along the way. By providing this information, we hope to empower our clients to make better consumer choices through education and awareness.
We also try to keep a light heart... fashion should be fun and we believe seriousness and pleasure can thrive together.
Fall in Love
We all have persnickety parts to our bodies that make certain styles work great and others, well, not so great. Fortunately, we also know the feeling of trying on that perfect something that just makes us feel fabulous!
So the Echo Road credo is to find styles that you absolutely fall in love with. The first time you try something on, tune in to your reaction. If you love it, consider taking it home. If you're waffling, put it back on the hanger and walk away. And remember, the things we usually enjoy wearing the most are ones we adored after that first look in the mirror.
By shopping in this manner, you will eventually have a closet that you adore. You'll also help reduce the overall demand for apparel, which in turn, will reduce resource depletion, pollution and textile waste.
Do I Need to Throw Out My Existing Closet?
We bring this up a lot, and we'll say it again... the most sustainable closet is the one you already have. And it's true, regardless of where those garments came from, or who made them, they already exist and consume far less energy than making new ones. (Of course it helps to wash full loads in cold water!) In other words, the associated human and environmental cost of your closet has already been racked up.
Unfortunately, most of us have things floating around in there that never make it off the hanger. Yet others, we wear all the time. Going forward, it's important for all of us to think about what we're wearing. Echo Road is proud to offer progressive solutions.
Wear Your Values
We carry a t-shirt with the motto "Insatiable is not Sustainable" emblazoned across the chest. If we can rethink, reduce, and redress a little, our closet and our planet will be a much safer place for us and for future generations.